Government is already rife with chiefs, why not one more? HighBeam Research, Inc. has set the pace by announcing today the appointment of Christopher Locke as Chief Blogging Officer (CBO). Looks like the role of CBO is a pace setter who creates a buzz about the company products and enlists others to blog the cause. Ironically, the announcement came in the form of a (oh, so 20th century) press release.
HighBeam is looking for bloggers interested in exclusive use of its new "blog this document" tools and free access to the company's premium archives of over 3,000 print publications for adding depth and historical background to virtually any subject. HighBeam, under the direction of Chairman and CEO Patrick Spain, is the recent amalgamation two paid content sites (eLibrary and Encyclopedia.com) and a meta-search site, Researchville.com.
Locke says, "The HighBeam database of 33 million articles going back almost 25 years is the best resource I've found for adding historical depth of focus to the sort of stuff I write about. Any blogger who wants to get at the trends and issues underlying today's headlines will immediately see the same benefit I did. And their readers will too. I'm turned on at the prospect of making the HighBeam Research content and tools more accessible to the blogging world."
I don't think Highbeam will need to look too far for volunteers. Chris' own Chief Blogging Officer blog, offers a preview of how you can turn your own ordinary blog musings into a Blogipedia.
According to ClickZ News, HighBeam plans to begin offering its new blog content tool in late January or early February for $19.95 a month or $99 a year.